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<a class="block text-white py-4px" href="/the-ascent/cryptocurrency/best-cryptocurrency-apps/" data-track-category="Navigation -- Mobile" data-track-action="Click-best-crypto-apps" data-track-link="Best Crypto Apps">
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Best Crypto Apps
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</a>
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<div class="font-bold uppercase mt-28px text-14 pb-4px">Stock Market Basics</div>
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<a class="block text-white py-4px" href="/investing/stock-market/" data-track-category="Navigation -- Mobile" data-track-action="Click-stock-market-basics-stock-market-101" data-track-link="Stock Market 101">
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Stock Market 101
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Types of Stocks
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Stock Market Sectors
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Stock Market Indexes
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S&P 500
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<li>
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Dow Jones
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Nasdaq Composite
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</li>
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<div class="block mt-28px md:hidden">
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<div class="font-bold uppercase pb-4px md:pb-10 text-14">Premium Services</div>
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background-repeat: no-repeat;
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background-position: 260px 25px;
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">
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<div class="border-b border-white border-dashed md:border-b-0px md:border-r pb-12px md:pb-0px md:pr-24px">
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<div class="font-bold text-14">Stock Advisor</div>
|
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<div class="text-12">Our Flagship Service</div>
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<div>
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<div>
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<div class="uppercase mt-12px text-10">Return</div>
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<div class="font-bold tracking-tighter mb-8px text-28 leading-relative-1">373%</div>
|
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</div>
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<div>
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<div class="text-10">S&P Return</div>
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<div class="font-bold tracking-tighter text-20 leading-relative-1">122%</div>
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</div>
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</div>
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</div>
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<div class="md:pl-24px pt-12px md:pt-0px">
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<div class="font-bold text-14">Rule Breakers</div>
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<div class="text-12">High-growth Stocks</div>
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<div>
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<div>
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<div class="uppercase mt-12px text-10">Return</div>
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<div class="font-bold tracking-tighter mb-8px text-28 leading-relative-1">217%</div>
|
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</div>
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<div>
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<div class="text-10">S&P Return</div>
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<div class="font-bold tracking-tighter text-20 leading-relative-1">104%</div>
|
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</div>
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</div>
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</div>
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<div class="md:text-center">
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<img class="hidden mx-auto md:block" width="60" src="https://g.foolcdn.com/misc-assets/logo-jester-cap-nav-promo.svg" alt="">
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<div class="italic text-10 md:mb-8px mt-12px">Returns as of 08/10/2022</div>
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<div class="inline-flex items-center font-bold rounded md:flex border-gold-600 bg-gold-600 hover:border-gold-500 hover:bg-gold-500 h-36px">
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View Our Services
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<div class="font-bold uppercase mt-28px text-14 pb-4px">Stocks</div>
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<ul>
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<a class="block text-white py-4px" href="/investing/stock-market/types-of-stocks/growth-stocks/" data-track-category="Navigation -- Mobile" data-track-action="Click-stocks-growth-stocks" data-track-link="Growth Stocks">
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Growth Stocks
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Value Stocks
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Dividend Stocks
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Small Cap Stocks
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<li>
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Large Cap Stocks
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Blue Chip Stocks
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</a>
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<div class="font-bold uppercase mt-28px text-14 pb-4px">Industries to Invest In</div>
|
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<ul>
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<li>
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<a class="block text-white py-4px" href="/investing/stock-market/market-sectors/consumer-discretionary/" data-track-category="Navigation -- Mobile" data-track-action="Click-industries-to-invest-consumer-goods" data-track-link="Consumer Goods">
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Consumer Goods
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</a>
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</li>
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<li>
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Technology
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<li>
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<a class="block text-white py-4px" href="/investing/stock-market/market-sectors/energy/" data-track-category="Navigation -- Mobile" data-track-action="Click-industries-to-invest-energy" data-track-link="Energy">
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Energy
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<li>
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Healthcare
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Financial
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<a class="block text-white py-4px" href="/investing/stock-market/market-sectors/financials/cryptocurrency-stocks/" data-track-category="Navigation -- Mobile" data-track-action="Click-industries-to-invest-crypto" data-track-link="Cryptocurrency">
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Cryptocurrency
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<a class="block text-white py-4px" href="/investing/stock-market/market-sectors/financials/non-fungible-tokens/" data-track-category="Navigation -- Mobile" data-track-action="Click-industries-to-invest-nfts" data-track-link="NFTs">
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NFTs
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</a>
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<div class="font-bold uppercase mt-28px text-14 pb-4px">News</div>
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<a class="block text-white py-4px" href="/investing/top-stocks-to-buy/" data-track-category="Navigation -- Mobile" data-track-action="Click-news-top-stocks" data-track-link="Top Stocks to Buy in 2022">
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Top Stocks to Buy in 2022
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<a class="block text-white py-4px" href="/investing-news/" data-track-category="Navigation -- Mobile" data-track-action="Click-news-stock-market-news" data-track-link="Stock Market News">
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Stock Market News
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</a>
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<div class="block mt-28px md:hidden">
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<div class="font-bold uppercase pb-4px md:pb-10 text-14">Premium Services</div>
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<div class="flex flex-col text-white md:items-end bg-cyan-700 p-16px mb-12px md:flex-row" style="
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background-image: url(https://g.foolcdn.com/misc-assets/logo-jester-cap-nav-promo-background.svg);
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background-repeat: no-repeat;
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background-position: 260px 25px;
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">
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<div class="border-b border-white border-dashed md:border-b-0px md:border-r pb-12px md:pb-0px md:pr-24px">
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<div class="font-bold text-14">Stock Advisor</div>
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<div class="text-12">Our Flagship Service</div>
|
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<div>
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<div>
|
|
<div class="uppercase mt-12px text-10">Return</div>
|
|
<div class="font-bold tracking-tighter mb-8px text-28 leading-relative-1">373%</div>
|
|
</div>
|
|
<div>
|
|
<div class="text-10">S&P Return</div>
|
|
<div class="font-bold tracking-tighter text-20 leading-relative-1">122%</div>
|
|
</div>
|
|
</div>
|
|
</div>
|
|
<div class="md:pl-24px pt-12px md:pt-0px">
|
|
<div class="font-bold text-14">Rule Breakers</div>
|
|
<div class="text-12">High-growth Stocks</div>
|
|
<div>
|
|
<div>
|
|
<div class="uppercase mt-12px text-10">Return</div>
|
|
<div class="font-bold tracking-tighter mb-8px text-28 leading-relative-1">217%</div>
|
|
</div>
|
|
<div>
|
|
<div class="text-10">S&P Return</div>
|
|
<div class="font-bold tracking-tighter text-20 leading-relative-1">104%</div>
|
|
</div>
|
|
</div>
|
|
</div>
|
|
<div class="md:text-center">
|
|
<img class="hidden mx-auto md:block" width="60" src="https://g.foolcdn.com/misc-assets/logo-jester-cap-nav-promo.svg" alt="">
|
|
<div class="italic text-10 md:mb-8px mt-12px">Returns as of 08/10/2022</div>
|
|
<div class="inline-flex items-center font-bold rounded md:flex border-gold-600 bg-gold-600 hover:border-gold-500 hover:bg-gold-500 h-36px">
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<a class="text-white p-20px important:hover-white" href="/services/">
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View Our Services
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</a>
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</div>
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<button class="flex items-center justify-between w-full text-white border-b dropdown-label border-royal-purple-700 py-20px">
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<div class="uppercase text-14">Retirement</div>
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<svg class="text-white h-16px w-16px angle-down"><use xlink:href="#angle-down"/></svg>
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<svg class="hidden h-16px w-16px text-gold-600 angle-up"><use xlink:href="#angle-up"/></svg>
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<div class="font-bold uppercase mt-28px text-14 pb-4px">Getting Started</div>
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<ul>
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<a class="block text-white py-4px" href="/retirement/" data-track-category="Navigation -- Mobile" data-track-action="Click-retire-retirement-101" data-track-link="Retirement 101">
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Retirement 101
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Why to Start Saving Now
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<a class="block text-white py-4px" href="/retirement/plans/" data-track-category="Navigation -- Mobile" data-track-action="Click-retire-types-of-accounts" data-track-link="Types of Retirement Accounts">
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Types of Retirement Accounts
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401k Basics
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<a class="block text-white py-4px" href="https://www.fool.com/retirement/plans/ira/" data-track-category="Navigation -- Mobile" data-track-action="Click-retire-ira-basics" data-track-link="IRA Basics">
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IRA Basics
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<a class="block text-white py-4px" href="/retirement/plans/hsa/" data-track-category="Navigation -- Mobile" data-track-action="Click-retire-hsa-basics" data-track-link="HSA Basics">
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HSA Basics
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</a>
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</li>
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</ul>
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<div class="font-bold uppercase mt-28px text-14 pb-4px">Planning for Retirement</div>
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<ul>
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<li>
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<a class="block text-white py-4px" href="/retirement/how-much-do-i-need/" data-track-category="Navigation -- Mobile" data-track-action="Click-retire-how-much-needed" data-track-link="How Much Do I Need to Retire?">
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How Much Do I Need to Retire?
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</a>
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<li>
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<a class="block text-white py-4px" href="/retirement/strategies/when-can-i-retire/" data-track-category="Navigation -- Mobile" data-track-action="Click-retire-when" data-track-link="When To Retire">
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When To Retire
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</a>
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<li>
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<a class="block text-white py-4px" href="/retirement/social-security/" data-track-category="Navigation -- Mobile" data-track-action="Click-retire-social-security" data-track-link="Factoring in Social Security">
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Factoring in Social Security
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</a>
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</li>
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<li>
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<a class="block text-white py-4px" href="/retirement/social-security/full-retirement-age/" data-track-category="Navigation -- Mobile" data-track-action="Click-retire-full-retirement-age" data-track-link="What is the Full Retirement Age?">
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What is the Full Retirement Age?
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</a>
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</li>
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<li>
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<a class="block text-white py-4px" href="/retirement/strategies/asset-allocation-by-age/" data-track-category="Navigation -- Mobile" data-track-action="Click-retire-investings" data-track-link="Investing for Retirement">
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Investing for Retirement
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</a>
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<li>
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<a class="block text-white py-4px" href="/retirement/strategies/" data-track-category="Navigation -- Mobile" data-track-action="Click-retire-strategies" data-track-link="Retirement Strategies">
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Retirement Strategies
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</li>
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</ul>
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<div class="font-bold uppercase mt-28px text-14 pb-4px">Retired: What Now?</div>
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<ul>
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<li>
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<a class="block text-white py-4px" href="/retirement/complete-guide/" data-track-category="Navigation -- Mobile" data-track-action="Click-retire-year" data-track-link="Retiring in 2022">
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Retiring in 2022
|
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</a>
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</li>
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<li>
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<a class="block text-white py-4px" href="/retirement/strategies/withdrawal/" data-track-category="Navigation -- Mobile" data-track-action="Click-retire-withdrawl-strategies" data-track-link="Withdrawal Strategies">
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Withdrawal Strategies
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</a>
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</li>
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<li>
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By <a class="text-cyan-800 hover:text-cyan-600 hover:underline" href="https://www.fool.com/author/6956/">Keith Noonan</a>
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Jan 9, 2017 at 10:05AM
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You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to <strong>get instant access to our top analyst recommendations, in-depth research, investing resources</strong>, and more.
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<h2 class="leading-none uppercase text-h5">
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<a class="text-gray-1100 hover:text-cyan-800" href="/quote/nasdaq/amzn/" data-track-category="article-click" data-track-action="header-card" data-track-link="ticker">NASDAQ: AMZN</a>
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</h2>
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<h3 class="font-medium leading-none text-gray-800 text-md">Amazon.com, Inc.</h3>
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<div class="w-1/4">
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<img alt="Amazon.com, Inc. Stock Quote" class="flex-none object-contain w-full" width="64" height="64" data-img-src="https://g.foolcdn.com/art/companylogos/mark/AMZN.png" src="https://g.foolcdn.com/art/companylogos/mark/AMZN.png" onerror="logo_on_error.call(this,'AMZN','',64,64,12,'111111','eeeeee')">
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</div>
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<div class="h-0 border-t border-gray-300 border-dotted my-20px"></div>
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<div class="flex text-sm place-content-between">
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<div class="text-gray-800">Market Cap</div>
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<div class="font-bold text-right text-gray-1100">$1,404B</div>
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</div>
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<div class="h-0 border-t border-gray-300 border-dotted my-20px"></div>
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<div class="lg:flex">
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<div class="lg:w-full">
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<div class="text-sm text-gray-800 mb-4px">Today's Change</div>
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<div class="flex lg:pr-8px lg:text-sm xl:text-16">
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<div class="flex items-center w-1/4 bg-green-900 p-8px"><svg class="w-full font-light text-gray-100 transform rotate-180 fa-svg-icon h-24px"><use xlink:href="#arrow-thin-down"/></svg></div>
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<div class="w-full text-lg font-medium bg-green-200 p-8px text-gray-1100">(3.60%) $4.96</div>
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</div>
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</div>
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<div class="bg-gray-100 lg:w-1/3">
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<div class="text-sm text-gray-800 bg-white pb-4px lg:text-right mt-16px lg:mt-0px">Current Price</div>
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<div class="text-sm font-medium lg:text-right lg:pl-8px text-gray-1100 p-8px lg:text-lg">$142.79</div>
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<div class="text-xs text-gray-800 mt-12px">Price as of August 10, 2022, 1:20 p.m. ET</div>
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<section class="container mx-auto bg-white px-24px md:px-40 pt-36px sm:pt-16px md:pt-16px md:pb-8">
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<h2 class="font-light leading-10 text-h3 text-gray-1100 mb-32px">Some of tech's biggest players see huge potential in the global reach and accessibility of eSports.</h2>
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<div class="tailwind-article-body">
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<p class="caption"><img alt="" src="https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F420446%2Fgettyimages-502549392-1.jpg&w=700&op=resize" srcset="https://g.foolcdn.com/image/?url=https%3A//g.foolcdn.com/editorial/images/420446/gettyimages-502549392-1.jpg&w=300&op=resize 300w, https://g.foolcdn.com/image/?url=https%3A//g.foolcdn.com/editorial/images/420446/gettyimages-502549392-1.jpg&w=1000&op=resize 1000w, https://g.foolcdn.com/image/?url=https%3A//g.foolcdn.com/editorial/images/420446/gettyimages-502549392-1.jpg&w=2000&op=resize 2000w"></p>
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<p class="caption">Image source: Getty Images.</p>
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<p>The idea that video games are on track to be the next big spectator sport might still sound like a strange concept, but eSports is already driving huge viewership and appears to be on track for massive growth. Many of the biggest players in tech are investing in the future of streamed gaming content, and <strong>Amazon.com</strong> <span class="font-bold whitespace-nowrap" data-id="202816">(<a class="ticker-symbol" href="/quote/nasdaq/amzn/">AMZN</a><span class="text-green-900 ticker-change"> 3.60%</span>)</span> and <strong>Activision Blizzard</strong> <span class="font-bold whitespace-nowrap" data-id="202876">(<a class="ticker-symbol" href="/quote/nasdaq/atvi/">ATVI</a><span class="text-green-900 ticker-change"> 0.34%</span>)</span> have emerged as early leaders in the space thanks to key acquisitions and structural advantages.</p>
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<h2>eSports and gaming streams already have fantastic engagement</h2>
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<p>Video games are the entertainment mode of choice for a substantial portion of the millennial demographic, and gamers tend to be voracious content consumers. Gaming videos are the best-performing content category on YouTube and account for roughly 15% of overall views on the platform, so the push into live-streamed video and events is something of a natural progression.</p>
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<p>In 2016, 43 million people streamed the professional <em>League of Legends </em>championships, with peak concurrent viewership for the final match hitting 14.7 million streamers -- roughly a third of the peak viewership for the last game of the year's NBA finals despite a dramatically smaller promotional push. Analysis from PricewaterhouseCoopers suggests that the average view duration for an eSports stream is 84 minutes -- a hugely impressive number given the amount of competing content available and viewers' shrinking attention spans. Competitive gaming is also garnering strong engagement at physical locations, with the <em>League of Legends </em>tournament bringing sell-out crowds to Madison Square Garden for two years running. </p>
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<h2>Amazon is the streaming and eSports platform leader</h2>
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<p>Despite forays into video game hardware and software development, streaming coverage is currently the core component of Amazon's gaming push. In 2014, the company purchased streaming leader Twitch in 2014 for $970 million. The Twitch unit then purchased eSports agency GoodGame and video conferencing company Curse. Research company SuperData estimates that Twitch generated roughly $2 billion in 2016 sales for Amazon.</p><div class="interad">
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<p>Professional competitions account for roughly 21% of total Twitch viewership -- a huge share, given that pro matches make up just a tiny fraction of the service's roughly 1.7 million unique broadcasters. Twitch estimates that it reaches more than half of millennial-aged American males, and that over half of Twitch users spend more than 20 hours a week using the service. Put that in the context of Nielsen's estimate that the average 18-24 year old spends roughly 15 hours a week watching traditional TV programming, and the pull of video games as spectator content is undeniable.</p>
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<p>Adding fast-growing content that's gobbled up by the millennial demographic makes perfect sense in the context of Amazon's goal to expand its retail and service ecosystem, and it also has cost synergies for the company thanks to its leading Amazon Web Services cloud platform. The company includes a premium version of Twitch with its Prime subscription service, which will likely help it grow the service's user base as the category continues to grow to remain at the forefront of eSports and game streaming.</p>
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<h2>Activision Blizzard has a multi-pronged path to eSports success</h2>
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<p>Activision Blizzard is on track to be one of the biggest beneficiaries of eSports growth thanks to its strong positions in broadcasting, software, and competitive leagues. In 2015, the company purchased Major League Gaming for a $46 million price, and it has since partnered with <strong>Facebook </strong>to expand the reach of its competitive gaming streams.</p>
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<p>As indicated by comments from management, Activision is aiming to create the ESPN of eSports, though it has competition on that front with ESPN having recently launched its own new vertical dedicated to gaming coverage. Working in Activision's favor, its MLG platform is leading the way when it comes to stat-gathering and user interactivity -- facets that look to be key differentiators in the competitive evolution of eSports platforms. </p><div class="interad">
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<p>On the software side, the company recently launched a league for its hit game <em>Overwatch</em>, and between other big properties like <em>Call of Duty</em>, <em>StarCraft</em>, and <em>Heroes of the Storm</em>, it appears to have one of the strongest overall catalogs for eSports crossover. Making titles that turn out to be competitive gaming fixtures is a way for the publisher to create ongoing advertising opportunities and extend product life cycles, and Activision Blizzard CEO Bobby Kotick believes the company's big gaming properties have the potential to build spectator audiences that surpass the NHL, MLB, and NBA.</p>
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<h2>What does the future of eSports look like?</h2>
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<p>Estimations for the value trajectory of the eSports market vary a good deal. A projection from R.W. Baird suggests that the market will be worth $1.8 billion in 2020, while a recent report from Activiate anticipates that 2020 eSports revenue will exceed $5 billion. Some of the discrepancies between projections stem from whether eSports gambling is included, but even if expansion comes in at the low end of expectations, the market will see strong double-digit growth over the next five years.</p>
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<p>On the viewership side, SuperData Research estimates that 213 million people watched an eSports event in 2016, and it anticipates annual viewers to have grown to 303 million in 2019. Looking at brand spending, Newzoo estimates that sponsorship and marketing spend for eSports hit roughly $325 million in 2016 and will grow to $800 million in 2019.</p>
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<p>As live content that offers a global reach and interactive elements that drive user engagement, eSports has massive growth potential -- especially in conjunction with the evolution of virtual reality. With that in mind, many tech companies (Amazon and Activision Blizzard in particular) are likely to continue making competitive gaming a bigger part of their media initiatives.</p><div class="interad">
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<span class="article-disclosure"><p><em><a href="http://my.fool.com/profile/keithnoonan/info.aspx">Keith Noonan</a> owns shares of Activision Blizzard. The Motley Fool owns shares of and recommends Activision Blizzard, Amazon.com, and Facebook. The Motley Fool has a <a href="http://www.fool.com/Legal/fool-disclosure-policy.aspx">disclosure policy</a>.</em></p></span>
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<a href="/quote/nasdaq/amzn/" class="flex border border-gray-300 p-16px shadow-card gap-x-12 hover:text-cyan-800 text-gray-1100">
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<img alt="Amazon.com, Inc. Stock Quote" class="flex-none object-contain" width="48" height="48" data-img-src="https://g.foolcdn.com/art/companylogos/mark/AMZN.png" src="https://g.foolcdn.com/art/companylogos/mark/AMZN.png" onerror="logo_on_error.call(this,'AMZN','',36,36,12,'111111','eeeeee')">
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<div class="text-lg font-bold leading-tight">Amazon.com, Inc.</div>
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<div class="text-sm font-medium leading-tight text-gray-800">AMZN</div>
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<div class="text-sm font-medium leading-tight text-gray-1100">
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<span>$142.79</span>
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<span class="text-green-900">
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<span>(3.60%)</span>
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<span>$4.96</span>
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<img alt="Activision Blizzard, Inc. Stock Quote" class="flex-none object-contain" width="48" height="48" data-img-src="https://g.foolcdn.com/art/companylogos/mark/ATVI.png" src="https://g.foolcdn.com/art/companylogos/mark/ATVI.png" onerror="logo_on_error.call(this,'ATVI','',36,36,12,'111111','eeeeee')">
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<div class="text-lg font-bold leading-tight">Activision Blizzard, Inc.</div>
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<div class="text-sm font-medium leading-tight text-gray-800">ATVI</div>
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<div class="text-sm font-medium leading-tight text-gray-1100">
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<span>$80.86</span>
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<span class="text-green-900">
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<span>(0.34%)</span>
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<span>$0.27</span>
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</a>
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<a href="/quote/nasdaq/meta/" class="flex border border-gray-300 p-16px shadow-card gap-x-12 hover:text-cyan-800 text-gray-1100">
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<img alt="Meta Platforms, Inc. Stock Quote" class="flex-none object-contain" width="48" height="48" data-img-src="https://g.foolcdn.com/art/companylogos/mark/META.png" src="https://g.foolcdn.com/art/companylogos/mark/META.png" onerror="logo_on_error.call(this,'META','',36,36,12,'111111','eeeeee')">
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<div>
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<div class="text-lg font-bold leading-tight">Meta Platforms, Inc.</div>
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<div class="text-sm font-medium leading-tight text-gray-800">META</div>
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<div class="text-sm font-medium leading-tight text-gray-1100">
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<span>$178.50</span>
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<span class="text-green-900">
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<span>(5.92%)</span>
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<span>$9.97</span>
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</span>
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<p class="italic text-10 leading-1 mt-4px">*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.</p>
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