diff --git a/src/extractor/generic/content/extractor.js b/src/extractor/generic/content/extractor.js
index cf1d404a..b1a3b58d 100644
--- a/src/extractor/generic/content/extractor.js
+++ b/src/extractor/generic/content/extractor.js
@@ -13,13 +13,6 @@ const GenericContentExtractor = {
     cleanConditionally: true,
   },
 
-  // Entry point for parsing html
-  parse($, html, title='', opts={}) {
-    opts = { ...this.defaultOpts, ...opts }
-
-    return this.extract($, html, opts, title)
-  },
-
   // Extract the content for this resource - initially, pass in our
   // most restrictive opts which will return the highest quality
   // content. On each failure, retry with slightly more lax opts.
@@ -39,7 +32,9 @@ const GenericContentExtractor = {
   //
   // cleanConditionally: Clean the node to return of some
   // superfluous content. Things like forms, ads, etc.
-  extract($, html, opts, title) {
+  extract($, html, opts, title='') {
+    opts = { ...this.defaultOpts, ...opts }
+
     $ = $ || cheerio.load(html)
 
     // Cascade through our extraction-specific opts in an ordered fashion,
diff --git a/src/extractor/generic/content/extractor.test.js b/src/extractor/generic/content/extractor.test.js
index 3163e837..37ca5bd5 100644
--- a/src/extractor/generic/content/extractor.test.js
+++ b/src/extractor/generic/content/extractor.test.js
@@ -8,15 +8,15 @@ import GenericContentExtractor from './extractor'
 
 describe('GenericContentExtractor', function() {
   this.timeout(1000000)
-  describe('parse(html, opts)', () => {
-    it("parses html and returns the article", () => {
+  describe('extract($, html, opts)', () => {
+    it("extracts html and returns the article", () => {
       const html = fs.readFileSync('../fixtures/latimes.html', 'utf-8')
 
       // Array.from(range(1, 100)).map((i) => {
       //   console.log(i)
-      //   clean(GenericContentExtractor.parse(null, html))
+      //   clean(GenericContentExtractor.extract(null, html))
       // })
-      const result = clean(GenericContentExtractor.parse(null, html))
+      const result = clean(GenericContentExtractor.extract(null, html))
       // console.log(result)
     })
   })
diff --git a/src/extractor/generic/dek/extractor.js b/src/extractor/generic/dek/extractor.js
index 671a10c5..fc4257ed 100644
--- a/src/extractor/generic/dek/extractor.js
+++ b/src/extractor/generic/dek/extractor.js
@@ -17,7 +17,7 @@ import {
 // until we have a more robust generic option.
 // Below is the original source for this, for reference.
 const GenericDekExtractor = {
-  extract($, cachedMeta, content) {
+  extract($, content, cachedMeta) {
     return null
   }
 }
diff --git a/src/extractor/generic/index.js b/src/extractor/generic/index.js
index 846b6aa1..d196e6d3 100644
--- a/src/extractor/generic/index.js
+++ b/src/extractor/generic/index.js
@@ -10,14 +10,16 @@ import GenericLeadImageUrlExtractor from './lead-image-url/extractor'
 const GenericExtractor = {
   // This extractor is the default for all domains
   domain: '*',
+  title: GenericTitleExtractor.extract,
+  datePublished : GenericDatePublishedExtractor.extract,
+  author: GenericAuthorExtractor.extract,
+  content: GenericContentExtractor.extract.bind(GenericContentExtractor),
+  leadImageUrl: GenericLeadImageUrlExtractor.extract,
+  dek: GenericDekExtractor.extract,
 
-  parse: (url, html, $) => {
+  parse: function(url, html, $) {
     if (html) {
       $ = cheerio.load(html)
-    } else {
-      // TODO
-      // Fetch link, following redirects
-      // to return html and initialize $
     }
 
     // Cached value of every meta name in our document.
@@ -26,14 +28,12 @@ const GenericExtractor = {
       return $(node).attr('name')
     }).toArray()
 
-    const title = GenericTitleExtractor.extract($, url, metaCache)
-    const datePublished =
-      GenericDatePublishedExtractor.extract($, url, metaCache)
-    const author = GenericAuthorExtractor.extract($, metaCache)
-    const content = GenericContentExtractor.parse($, html)
-    const leadImageUrl =
-      GenericLeadImageUrlExtractor.extract($, content, metaCache)
-    const dek = GenericDekExtractor.extract($, metaCache, content)
+    const title = this.title($, url, metaCache)
+    const datePublished = this.datePublished($, url, metaCache)
+    const author = this.author($, metaCache)
+    const content = this.content($, html)
+    const leadImageUrl = this.leadImageUrl($, content, metaCache)
+    const dek = this.dek($, content, metaCache)
 
     return {
       title,