diff --git a/app/src/main/res/values/strings.xml b/app/src/main/res/values/strings.xml
index fa202781df..ea1c38aaca 100644
--- a/app/src/main/res/values/strings.xml
+++ b/app/src/main/res/values/strings.xml
@@ -318,6 +318,10 @@
Usage and technical data
Shares performance, usage, hardware and customization data about your browser with Mozilla to help us make %1$s better
+
+ Marketing data
+
+ Shares data about what features you use in %1$s with Leanplum, our mobile marketing vendor.
Experiments