diff --git a/app/src/main/java/org/mozilla/fenix/nimbus/NimbusBranchesFragment.kt b/app/src/main/java/org/mozilla/fenix/nimbus/NimbusBranchesFragment.kt
index 45a6d5d90..e98ffb85c 100644
--- a/app/src/main/java/org/mozilla/fenix/nimbus/NimbusBranchesFragment.kt
+++ b/app/src/main/java/org/mozilla/fenix/nimbus/NimbusBranchesFragment.kt
@@ -10,6 +10,7 @@ import android.view.View
 import android.view.ViewGroup
 import androidx.fragment.app.Fragment
 import androidx.lifecycle.lifecycleScope
+import androidx.navigation.fragment.findNavController
 import androidx.navigation.fragment.navArgs
 import kotlinx.coroutines.Dispatchers
 import kotlinx.coroutines.launch
@@ -47,6 +48,8 @@ class NimbusBranchesFragment : Fragment() {
         }
 
         controller = NimbusBranchesController(
+            context = requireContext(),
+            navController = findNavController(),
             nimbusBranchesStore = nimbusBranchesStore,
             experiments = requireContext().components.analytics.experiments,
             experimentId = args.experimentId
diff --git a/app/src/main/java/org/mozilla/fenix/nimbus/controller/NimbusBranchesController.kt b/app/src/main/java/org/mozilla/fenix/nimbus/controller/NimbusBranchesController.kt
index 46ae9479f..fda8e2b82 100644
--- a/app/src/main/java/org/mozilla/fenix/nimbus/controller/NimbusBranchesController.kt
+++ b/app/src/main/java/org/mozilla/fenix/nimbus/controller/NimbusBranchesController.kt
@@ -4,15 +4,22 @@
 
 package org.mozilla.fenix.nimbus.controller
 
+import android.content.Context
+import androidx.navigation.NavController
 import mozilla.components.service.nimbus.NimbusApi
 import mozilla.components.service.nimbus.ui.NimbusBranchesAdapterDelegate
 import org.mozilla.experiments.nimbus.Branch
+import org.mozilla.fenix.R
+import org.mozilla.fenix.components.FenixSnackbar
+import org.mozilla.fenix.ext.getRootView
+import org.mozilla.fenix.ext.settings
 import org.mozilla.fenix.nimbus.NimbusBranchesAction
+import org.mozilla.fenix.nimbus.NimbusBranchesFragmentDirections
 import org.mozilla.fenix.nimbus.NimbusBranchesStore
 
 /**
  * [NimbusBranchesFragment] controller. This implements [NimbusBranchesAdapterDelegate] to handle
- * interactions with a Nimbus branch item.
+ * interactions with a Nimbus branch.
  *
  * @param nimbusBranchesStore An instance of [NimbusBranchesStore] for dispatching
  * [NimbusBranchesAction]s.
@@ -20,12 +27,41 @@ import org.mozilla.fenix.nimbus.NimbusBranchesStore
  * @param experimentId The string experiment-id or "slug" for a Nimbus experiment.
  */
 class NimbusBranchesController(
+    private val context: Context,
+    private val navController: NavController,
     private val nimbusBranchesStore: NimbusBranchesStore,
     private val experiments: NimbusApi,
     private val experimentId: String
 ) : NimbusBranchesAdapterDelegate {
 
     override fun onBranchItemClicked(branch: Branch) {
+        val telemetryEnabled = context.settings().isTelemetryEnabled
+        val experimentsEnabled = context.settings().isExperimentationEnabled
+
+        updateOptInState(branch)
+
+        if (!telemetryEnabled && !experimentsEnabled) {
+            val snackbarText = context.getString(R.string.experiments_snackbar)
+            val buttonText = context.getString(R.string.experiments_snackbar_button)
+            context.getRootView()?.let { v ->
+                FenixSnackbar.make(
+                    view = v,
+                    FenixSnackbar.LENGTH_LONG,
+                    isDisplayedWithBrowserToolbar = false
+                )
+                    .setText(snackbarText)
+                    .setAction(buttonText) {
+                        navController.navigate(
+                            NimbusBranchesFragmentDirections
+                                .actionNimbusBranchesFragmentToDataChoicesFragment()
+                        )
+                    }
+                    .show()
+            }
+        }
+    }
+
+    private fun updateOptInState(branch: Branch) {
         nimbusBranchesStore.dispatch(
             if (experiments.getExperimentBranch(experimentId) != branch.slug) {
                 experiments.optInWithBranch(experimentId, branch.slug)
diff --git a/app/src/main/res/navigation/nav_graph.xml b/app/src/main/res/navigation/nav_graph.xml
index 7052780db..db415a858 100644
--- a/app/src/main/res/navigation/nav_graph.xml
+++ b/app/src/main/res/navigation/nav_graph.xml
@@ -1160,6 +1160,14 @@
             <argument
                 android:name="experimentName"
                 app:argType="string" />
+            <action
+                android:id="@+id/action_nimbusBranchesFragment_to_dataChoicesFragment"
+                app:destination="@id/dataChoicesFragment"
+                app:enterAnim="@anim/slide_in_right"
+                app:exitAnim="@anim/slide_out_left"
+                app:popEnterAnim="@anim/slide_in_left"
+                app:popExitAnim="@anim/slide_out_right"
+                app:popUpTo="@id/settingsFragment" />
         </fragment>
     </navigation>
 
diff --git a/app/src/main/res/values/strings.xml b/app/src/main/res/values/strings.xml
index 27c843137..f75ec348b 100644
--- a/app/src/main/res/values/strings.xml
+++ b/app/src/main/res/values/strings.xml
@@ -1763,4 +1763,9 @@
     <string name="pocket_stories_feature_caption">Part of the Firefox family. %s</string>
     <!-- Clickable text for opening an external link for more information about Pocket. -->
     <string name="pocket_stories_feature_learn_more">Learn more</string>
+
+    <!-- Snackbar message for enrolling in a Nimbus experiment from the secret settings when Studies preference is Off.-->
+    <string name="experiments_snackbar">Enable telemetry to send data.</string>
+    <!-- Snackbar button text to navigate to telemetry settings.-->
+    <string name="experiments_snackbar_button">Go to settings</string>
 </resources>
diff --git a/app/src/test/java/org/mozilla/fenix/nimbus/NimbusBranchesControllerTest.kt b/app/src/test/java/org/mozilla/fenix/nimbus/NimbusBranchesControllerTest.kt
index 6f436f4b3..233c4d3d1 100644
--- a/app/src/test/java/org/mozilla/fenix/nimbus/NimbusBranchesControllerTest.kt
+++ b/app/src/test/java/org/mozilla/fenix/nimbus/NimbusBranchesControllerTest.kt
@@ -4,32 +4,196 @@
 
 package org.mozilla.fenix.nimbus
 
+import android.R
+import android.app.Activity
+import android.content.Context
+import android.view.View
+import android.view.ViewGroup
+import androidx.navigation.NavController
+import io.mockk.every
 import io.mockk.mockk
+import io.mockk.mockkObject
 import io.mockk.verify
+import io.mockk.verifyAll
 import mozilla.components.service.nimbus.NimbusApi
 import mozilla.components.support.test.libstate.ext.waitUntilIdle
 import org.junit.Assert.assertEquals
 import org.junit.Before
 import org.junit.Test
+import org.junit.runner.RunWith
 import org.mozilla.experiments.nimbus.Branch
+import org.mozilla.fenix.components.Components
+import org.mozilla.fenix.components.FenixSnackbar
+import org.mozilla.fenix.components.metrics.MetricController
+import org.mozilla.fenix.ext.components
+import org.mozilla.fenix.ext.getRootView
+import org.mozilla.fenix.ext.settings
+import org.mozilla.fenix.helpers.FenixRobolectricTestRunner
 import org.mozilla.fenix.nimbus.controller.NimbusBranchesController
+import org.mozilla.fenix.utils.Settings
 
+@RunWith(FenixRobolectricTestRunner::class)
 class NimbusBranchesControllerTest {
 
     private val experiments: NimbusApi = mockk(relaxed = true)
     private val experimentId = "id"
 
     private lateinit var controller: NimbusBranchesController
+    private lateinit var navController: NavController
     private lateinit var nimbusBranchesStore: NimbusBranchesStore
+    private lateinit var settings: Settings
+    private lateinit var activity: Context
+    private lateinit var components: Components
+    private lateinit var metrics: MetricController
+    private lateinit var snackbar: FenixSnackbar
+    private lateinit var rootView: View
 
     @Before
     fun setup() {
+        components = mockk(relaxed = true)
+        settings = mockk(relaxed = true)
+        metrics = mockk(relaxed = true)
+        snackbar = mockk(relaxed = true)
+        navController = mockk(relaxed = true)
+
+        rootView = mockk<ViewGroup>(relaxed = true)
+        activity = mockk<Activity>(relaxed = true) {
+            every { findViewById<View>(R.id.content) } returns rootView
+            every { getRootView() } returns rootView
+        }
+
+        mockkObject(FenixSnackbar)
+        every { FenixSnackbar.make(any(), any(), any(), any()) } returns snackbar
+
+        every { activity.settings() } returns settings
+        every { activity.components.analytics.metrics } returns metrics
+
+        every { navController.currentDestination } returns mockk {
+            every { id } returns org.mozilla.fenix.R.id.nimbusBranchesFragment
+        }
+
         nimbusBranchesStore = NimbusBranchesStore(NimbusBranchesState(emptyList()))
-        controller = NimbusBranchesController(nimbusBranchesStore, experiments, experimentId)
+        controller = NimbusBranchesController(
+            activity,
+            navController,
+            nimbusBranchesStore,
+            experiments,
+            experimentId
+        )
     }
 
     @Test
     fun `WHEN branch item is clicked THEN branch is opted into and selectedBranch state is updated`() {
+        every { settings.isTelemetryEnabled } returns true
+        every { settings.isExperimentationEnabled } returns true
+
+        val branch = Branch(
+            slug = "slug",
+            ratio = 1
+        )
+
+        controller.onBranchItemClicked(branch)
+
+        nimbusBranchesStore.waitUntilIdle()
+
+        verify {
+            experiments.optInWithBranch(experimentId, branch.slug)
+        }
+
+        assertEquals(branch.slug, nimbusBranchesStore.state.selectedBranch)
+    }
+
+    @Test
+    fun `WHEN branch item is clicked THEN branch is opted out and selectedBranch state is updated`() {
+        every { settings.isTelemetryEnabled } returns true
+        every { settings.isExperimentationEnabled } returns true
+        every { experiments.getExperimentBranch(experimentId) } returns "slug"
+
+        val branch = Branch(
+            slug = "slug",
+            ratio = 1
+        )
+
+        controller.onBranchItemClicked(branch)
+
+        nimbusBranchesStore.waitUntilIdle()
+
+        verify {
+            experiments.optOut(experimentId)
+        }
+    }
+
+    @Test
+    fun `WHEN studies and telemetry are ON and item is clicked THEN branch is opted in`() {
+        every { settings.isTelemetryEnabled } returns true
+        every { settings.isExperimentationEnabled } returns true
+
+        val branch = Branch(
+            slug = "slug",
+            ratio = 1
+        )
+
+        controller.onBranchItemClicked(branch)
+
+        nimbusBranchesStore.waitUntilIdle()
+
+        verify {
+            experiments.optInWithBranch(experimentId, branch.slug)
+        }
+
+        assertEquals(branch.slug, nimbusBranchesStore.state.selectedBranch)
+    }
+
+    @Test
+    fun `WHEN studies and telemetry are Off THEN branch is opted in AND data is not sent`() {
+        every { settings.isTelemetryEnabled } returns false
+        every { settings.isExperimentationEnabled } returns false
+        every { activity.getString(any()) } returns "hello"
+
+        val branch = Branch(
+            slug = "slug",
+            ratio = 1
+        )
+
+        controller.onBranchItemClicked(branch)
+
+        nimbusBranchesStore.waitUntilIdle()
+
+        verifyAll {
+            experiments.getExperimentBranch(experimentId)
+            experiments.optInWithBranch(experimentId, branch.slug)
+            snackbar.setText("hello")
+        }
+
+        assertEquals(branch.slug, nimbusBranchesStore.state.selectedBranch)
+    }
+
+    @Test
+    fun `WHEN studies are ON and telemetry Off THEN branch is opted in`() {
+        every { settings.isExperimentationEnabled } returns true
+        every { settings.isTelemetryEnabled } returns false
+
+        val branch = Branch(
+            slug = "slug",
+            ratio = 1
+        )
+
+        controller.onBranchItemClicked(branch)
+
+        nimbusBranchesStore.waitUntilIdle()
+
+        verify {
+            experiments.optInWithBranch(experimentId, branch.slug)
+        }
+
+        assertEquals(branch.slug, nimbusBranchesStore.state.selectedBranch)
+    }
+
+    @Test
+    fun `WHEN studies are OFF and telemetry ON THEN branch is opted in`() {
+        every { settings.isExperimentationEnabled } returns false
+        every { settings.isTelemetryEnabled } returns true
+
         val branch = Branch(
             slug = "slug",
             ratio = 1