diff --git a/app/src/androidTest/java/org/mozilla/fenix/perf/StartupExcessiveResourceUseTest.kt b/app/src/androidTest/java/org/mozilla/fenix/perf/StartupExcessiveResourceUseTest.kt
index 68b361cddd..08de5f2dcd 100644
--- a/app/src/androidTest/java/org/mozilla/fenix/perf/StartupExcessiveResourceUseTest.kt
+++ b/app/src/androidTest/java/org/mozilla/fenix/perf/StartupExcessiveResourceUseTest.kt
@@ -21,7 +21,7 @@ import org.mozilla.fenix.ext.components
 import org.mozilla.fenix.helpers.HomeActivityTestRule
 
 // BEFORE INCREASING THESE VALUES, PLEASE CONSULT WITH THE PERF TEAM.
-private const val EXPECTED_SUPPRESSION_COUNT = 20
+private const val EXPECTED_SUPPRESSION_COUNT = 21
 @Suppress("TopLevelPropertyNaming") // it's silly this would have a different naming convention b/c no const
 private val EXPECTED_RUNBLOCKING_RANGE = 0..1 // CI has +1 counts compared to local runs: increment these together
 private const val EXPECTED_RECYCLER_VIEW_CONSTRAINT_LAYOUT_CHILDREN = 4
diff --git a/app/src/main/java/org/mozilla/fenix/FeatureFlags.kt b/app/src/main/java/org/mozilla/fenix/FeatureFlags.kt
index 629e36cfa5..81cc0d8d9a 100644
--- a/app/src/main/java/org/mozilla/fenix/FeatureFlags.kt
+++ b/app/src/main/java/org/mozilla/fenix/FeatureFlags.kt
@@ -5,8 +5,10 @@
 package org.mozilla.fenix
 
 import android.content.Context
+import android.os.StrictMode
 import mozilla.components.support.locale.LocaleManager
 import mozilla.components.support.locale.LocaleManager.getSystemDefault
+import org.mozilla.fenix.ext.components
 
 /**
  * A single source for setting feature flags that are mostly based on build type.
@@ -96,4 +98,16 @@ object FeatureFlags {
      * Enables history improvement features.
      */
     val historyImprovementFeatures = Config.channel.isNightlyOrDebug
+
+    /**
+     * Enables themed wallpapers feature.
+     */
+    fun isThemedWallpapersFeatureEnabled(context: Context): Boolean {
+        val strictMode = context.components.strictMode
+        return strictMode.resetAfter(StrictMode.allowThreadDiskReads()) {
+            val langTag = LocaleManager.getCurrentLocale(context)
+                ?.toLanguageTag() ?: getSystemDefault().toLanguageTag()
+            listOf("en-US", "es-US").contains(langTag) && Config.channel.isNightlyOrDebug
+        }
+    }
 }
diff --git a/app/src/main/java/org/mozilla/fenix/home/HomeFragment.kt b/app/src/main/java/org/mozilla/fenix/home/HomeFragment.kt
index 23b0b2b03e..e46d631e55 100644
--- a/app/src/main/java/org/mozilla/fenix/home/HomeFragment.kt
+++ b/app/src/main/java/org/mozilla/fenix/home/HomeFragment.kt
@@ -17,6 +17,7 @@ import android.view.LayoutInflater
 import android.view.View
 import android.view.View.AccessibilityDelegate
 import android.view.ViewGroup
+import android.view.ViewTreeObserver
 import android.view.accessibility.AccessibilityEvent
 import android.widget.Button
 import android.widget.LinearLayout
@@ -824,6 +825,25 @@ class HomeFragment : Fragment() {
         // triggered to cause an automatic update on warm start (no tab selection occurs). So we
         // update it manually here.
         requireComponents.useCases.sessionUseCases.updateLastAccess()
+        if (shouldAnimateLogoForWallpaper()) {
+            _binding?.sessionControlRecyclerView?.viewTreeObserver?.addOnGlobalLayoutListener(
+                homeLayoutListenerForLogoAnimation
+            )
+        }
+    }
+
+    // To try to find a good time to show the logo animation, we are waiting until all
+    // the sub-recyclerviews (recentBookmarks, collections, recentTabs,recentVisits
+    // and pocketStories) on the home screen have been layout.
+    private val homeLayoutListenerForLogoAnimation = object : ViewTreeObserver.OnGlobalLayoutListener {
+        override fun onGlobalLayout() {
+            _binding?.let { safeBindings ->
+                requireComponents.wallpaperManager.animateLogoIfNeeded(safeBindings.wordmark)
+                safeBindings.sessionControlRecyclerView.viewTreeObserver.removeOnGlobalLayoutListener(
+                    this
+                )
+            }
+        }
     }
 
     override fun onPause() {
@@ -1203,6 +1223,23 @@ class HomeFragment : Fragment() {
         }
     }
 
+    // We want to show the animation in a time when the user less distracted
+    // The Heuristics are:
+    // 1) The animation hasn't shown before.
+    // 2) The user has onboarded.
+    // 3) It's the third time the user enters the app.
+    // 4) The user is part of the right audience.
+    @Suppress("MagicNumber")
+    private fun shouldAnimateLogoForWallpaper(): Boolean {
+        val localContext = context ?: return false
+        val settings = localContext.settings()
+
+        return shouldEnableWallpaper() && settings.shouldAnimateFirefoxLogo &&
+            onboarding.userHasBeenOnboarded() &&
+            settings.numberOfAppLaunches >= 3 &&
+            FeatureFlags.isThemedWallpapersFeatureEnabled(localContext)
+    }
+
     private fun shouldEnableWallpaper() =
         FeatureFlags.showWallpapers && !(activity as HomeActivity).themeManager.currentTheme.isPrivate
 
diff --git a/app/src/main/java/org/mozilla/fenix/utils/Settings.kt b/app/src/main/java/org/mozilla/fenix/utils/Settings.kt
index bd9ce45271..da06462d17 100644
--- a/app/src/main/java/org/mozilla/fenix/utils/Settings.kt
+++ b/app/src/main/java/org/mozilla/fenix/utils/Settings.kt
@@ -443,6 +443,16 @@ class Settings(private val appContext: Context) : PreferencesHolder {
         featureFlag = FeatureFlags.inactiveTabs
     )
 
+    /**
+     * Indicates if the Firefox logo on the home screen should be animated,
+     * to show users that they can change the wallpaper by tapping on the Firefox logo.
+     */
+    var shouldAnimateFirefoxLogo by featureFlagPreference(
+        appContext.getPreferenceKey(R.string.pref_key_show_logo_animation),
+        default = FeatureFlags.showWallpapers,
+        featureFlag = FeatureFlags.showWallpapers
+    )
+
     /**
      * Indicates if the user has enabled the search term tab groups feature.
      */
diff --git a/app/src/main/java/org/mozilla/fenix/wallpapers/WallpaperManager.kt b/app/src/main/java/org/mozilla/fenix/wallpapers/WallpaperManager.kt
index 63e53d4fa4..0f6db9f7b4 100644
--- a/app/src/main/java/org/mozilla/fenix/wallpapers/WallpaperManager.kt
+++ b/app/src/main/java/org/mozilla/fenix/wallpapers/WallpaperManager.kt
@@ -4,11 +4,15 @@
 
 package org.mozilla.fenix.wallpapers
 
+import android.animation.AnimatorSet
+import android.animation.ObjectAnimator
 import android.content.Context
 import android.content.res.Configuration
 import android.graphics.Bitmap
 import android.graphics.BitmapFactory
 import android.graphics.drawable.BitmapDrawable
+import android.os.Handler
+import android.os.Looper
 import android.view.View
 import androidx.appcompat.app.AppCompatDelegate
 import mozilla.components.support.base.log.logger.Logger
@@ -135,6 +139,39 @@ class WallpaperManager(
         }
     }
 
+    /**
+     * Animates the Firefox logo, if it hasn't been animated before, otherwise nothing will happen.
+     * After animating the first time, the [Settings.shouldAnimateFirefoxLogo] setting
+     * will be updated.
+     */
+    @Suppress("MagicNumber")
+    fun animateLogoIfNeeded(logo: View) {
+        if (!settings.shouldAnimateFirefoxLogo) {
+            return
+        }
+        Handler(Looper.getMainLooper()).postDelayed(
+            {
+                val animator1 = ObjectAnimator.ofFloat(logo, "rotation", 0f, 10f)
+                val animator2 = ObjectAnimator.ofFloat(logo, "rotation", 10f, 0f)
+                val animator3 = ObjectAnimator.ofFloat(logo, "rotation", 0f, 10f)
+                val animator4 = ObjectAnimator.ofFloat(logo, "rotation", 10f, 0f)
+
+                animator1.duration = 200
+                animator2.duration = 200
+                animator3.duration = 200
+                animator4.duration = 200
+
+                val set = AnimatorSet()
+
+                set.play(animator1).before(animator2).after(animator3).before(animator4)
+                set.start()
+
+                settings.shouldAnimateFirefoxLogo = false
+            },
+            ANIMATION_DELAY_MS
+        )
+    }
+
     companion object {
         const val DEFAULT_RESOURCE = R.attr.homeBackground
         val defaultWallpaper = Wallpaper(
@@ -144,5 +181,6 @@ class WallpaperManager(
             isDark = false,
             themeCollection = WallpaperThemeCollection.None
         )
+        private const val ANIMATION_DELAY_MS = 1500L
     }
 }
diff --git a/app/src/main/res/values/preference_keys.xml b/app/src/main/res/values/preference_keys.xml
index 6b294879c3..f62d014aa0 100644
--- a/app/src/main/res/values/preference_keys.xml
+++ b/app/src/main/res/values/preference_keys.xml
@@ -191,6 +191,7 @@
     <string name="pref_key_wallpapers" translatable="false">pref_key_wallpapers</string>
     <string name="pref_key_current_wallpaper" translatable="false">pref_key_current_wallpaper</string>
     <string name="pref_key_wallpapers_switched_by_logo_tap">pref_key_wallpapers_switched_by_logo_tap</string>
+    <string name="pref_key_show_logo_animation" translatable="false">pref_key_show_logo_animation</string>
 
     <string name="pref_key_encryption_key_generated" translatable="false">pref_key_encryption_key_generated</string>