diff --git a/src/options.go b/src/options.go
index 2bd013d0..25a87ac7 100644
--- a/src/options.go
+++ b/src/options.go
@@ -412,7 +412,7 @@ func parseKeymap(keymap map[int]actionType, execmap map[int]string, toggleSort b
 		// Backreferences are not supported.
 		// "~!@#$%^&*:;/|".each_char.map { |c| Regexp.escape(c) }.map { |c| "#{c}[^#{c}]*#{c}" }.join('|')
 		executeRegexp = regexp.MustCompile(
-			":execute(\\([^)]*\\)|\\[[^\\]]*\\]|~[^~]*~|![^!]*!|@[^@]*@|\\#[^\\#]*\\#|\\$[^\\$]*\\$|%[^%]*%|\\^[^\\^]*\\^|&[^&]*&|\\*[^\\*]*\\*|:[^:]*:|;[^;]*;|/[^/]*/|\\|[^\\|]*\\|)")
+			":execute=.*|:execute(\\([^)]*\\)|\\[[^\\]]*\\]|~[^~]*~|![^!]*!|@[^@]*@|\\#[^\\#]*\\#|\\$[^\\$]*\\$|%[^%]*%|\\^[^\\^]*\\^|&[^&]*&|\\*[^\\*]*\\*|:[^:]*:|;[^;]*;|/[^/]*/|\\|[^\\|]*\\|)")
 	}
 	masked := executeRegexp.ReplaceAllStringFunc(str, func(src string) string {
 		return ":execute(" + strings.Repeat(" ", len(src)-10) + ")"
@@ -503,7 +503,11 @@ func parseKeymap(keymap map[int]actionType, execmap map[int]string, toggleSort b
 		default:
 			if isExecuteAction(act) {
 				keymap[key] = actExecute
-				execmap[key] = pair[1][8 : len(act)-1]
+				if pair[1][7] == '=' {
+					execmap[key] = pair[1][8:]
+				} else {
+					execmap[key] = pair[1][8 : len(act)-1]
+				}
 			} else {
 				errorExit("unknown action: " + act)
 			}
@@ -518,8 +522,8 @@ func isExecuteAction(str string) bool {
 	}
 	b := str[7]
 	e := str[len(str)-1]
-	if b == e && strings.ContainsAny(string(b), "~!@#$%^&*:;/|") ||
-		b == '(' && e == ')' || b == '[' && e == ']' {
+	if b == '=' || b == '(' && e == ')' || b == '[' && e == ']' ||
+		b == e && strings.ContainsAny(string(b), "~!@#$%^&*:;/|") {
 		return true
 	}
 	return false
diff --git a/src/options_test.go b/src/options_test.go
index 630bde3b..162b8e48 100644
--- a/src/options_test.go
+++ b/src/options_test.go
@@ -163,7 +163,8 @@ func TestBind(t *testing.T) {
 		parseKeymap(keymap, execmap, false,
 			"ctrl-a:kill-line,ctrl-b:toggle-sort,c:page-up,alt-z:page-down,"+
 				"f1:execute(ls {}),f2:execute/echo {}, {}, {}/,f3:execute[echo '({})'],f4:execute:less {}:,"+
-				"alt-a:execute@echo (,),[,],/,:,;,%,{}@,alt-b:execute;echo (,),[,],/,:,@,%,{};")
+				"alt-a:execute@echo (,),[,],/,:,;,%,{}@,alt-b:execute;echo (,),[,],/,:,@,%,{};"+
+				",X:execute=foobar,Y:execute(baz)")
 	if !toggleSort {
 		t.Errorf("toggleSort not set")
 	}
@@ -181,6 +182,7 @@ func TestBind(t *testing.T) {
 	checkString("less {}", execmap[curses.F4])
 	checkString("echo (,),[,],/,:,;,%,{}", execmap[curses.AltA])
 	checkString("echo (,),[,],/,:,@,%,{}", execmap[curses.AltB])
+	checkString("foobar,Y:execute(baz)", execmap[curses.AltZ+'X'])
 
 	for idx, char := range []rune{'~', '!', '@', '#', '$', '%', '^', '&', '*', '|', ':', ';', '/'} {
 		keymap, execmap, toggleSort =