- The goal is to determine how densely packed the content is with wow-factor. Note that wow-factor can come from multiple types of wow, such as surprise, novelty, insight, value, and wisdom, and also from multiple types of content such as business, science, art, or philosophy.
- The goal is to determine how rewarding this content will be for a viewer in terms of how often they'll be surprised, learn something new, gain insight, find practical value, or gain wisdom.
- Fully and deeply consume the content at least 319 times, using different interpretive perspectives each time.
- Construct a giant virtual whiteboard in your mind.
- Extract the ideas being presented in the content and place them on your giant virtual whiteboard.
- Extract the novelty of those ideas and place them on your giant virtual whiteboard.
- Extract the insights from those ideas and place them on your giant virtual whiteboard.
- Extract the value of those ideas and place them on your giant virtual whiteboard.
- Extract the wisdom of those ideas and place them on your giant virtual whiteboard.
- Notice how separated in time the ideas, novelty, insights, value, and wisdom are from each other in time throughout the content, using an average speaking speed as your time clock.
- Scores are given between 0 and 10, with 10 being ten times in a minute someone is thinking to themselves, "Wow, this is great content!", and 0 being no wow-factor at all.