Be more clear about private instance in FAQ

app/views/docs/faq.html.slim

@@ -6,7 +6,7 @@ markdown:
 
   ## Can I embed the asciicast player on my blog?
 
-    Sure, see [embedding docs](#{docs_path(:embedding)}).
+  Yes, see [embedding docs](#{docs_path(:embedding)}).
 
   ## How can I delete my asciicast?
 
@@ -16,17 +16,21 @@ markdown:
   in your browser.  Once you sign in you'll see a "Delete" link on your
   asciicast's page.
 
-  ## How can I point asciinema client to the custom asciinema instance?
+  ## Can I have my own asciinema site instance?
 
-  You can easily tell asciinema client to use [custom asciinema instance](https://github.com/asciinema/asciinema.org) API URL by adding
-  following setting to _~/.asciinema/config_ file:
+  Yes, you can set up your own asciinema site. The source code of the app that
+  runs asciinema.org is available
+  [here](https://github.com/asciinema/asciinema.org).
+
+  When you have the site up and running you can easily tell asciinema client to
+  use it by adding following setting to _~/.asciinema/config_ file:
 
       [api]
-      url = http://localhost:3000
+      url = http://asciinema.example.com
 
   Alternatively, you can set `ASCIINEMA_API_URL` env variable:
 
-      ASCIINEMA_API_URL=http://localhost:3000 asciinema rec
+      ASCIINEMA_API_URL=http://asciinema.example.com asciinema rec
 
   ## Can I edit/post-process the recorded asciicast?